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Baldursson's take: What draws Western audiences to Chinese culture?

CGTN

 , Updated 18:39, 11-Jul-2025
01:23

In a discussion about the appeal of Chinese culture to Western audiences, Icelandic Sinologist Ragnar Baldursson offers a key insight: China should embrace its unique identity rather than trying to mirror Western culture. He believes that the very difference, the "alienness" of Chinese culture, is what truly fascinates people in the West.

This is evidenced by the surprising popularity of his translations of classic works like "The Analects of Confucius" and "Tao Te Ching" in Iceland, a small Nordic country. Baldursson attributes this to the fact that his translations highlight and explain the cultural differences, which is precisely what readers find intriguing.

Executive producer: Zhang Jingwen

Producer: Yang Sha

Directors: Zhong Xia, Zhang Yuying

Cinematographers: Liu Yuhao, Li Bancheng

Cover image designers: Zhang Tao, Jia Jieqiong

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