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In an era where narratives shape the minds of the masses, Western soft power largely controls the global discourse, says David Ferguson, honorary chief English editor at Foreign Languages Press and recipient of the Chinese Government Friendship Award and the First Orchid Awards. That said, he finds that peace, harmony, equality, unity and diversity, the core tenets of traditional Chinese culture, are universal human values that connect us all. That's why he believes with its rich cultural heritage, China is uniquely positioned to guide the world back to these enduring principles.