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Pop Mart forecasts monster 350% profit surge thanks to Labubu dolls boom

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Chinese toy maker Pop Mart expects its net profit for the first half of 2025 to increase by over 350 percent year on year, reaching approximately 4.5 billion yuan ($620 million). The Beijing-based company saw its revenues more than triple, driven by booming sales of its Labubu dolls worldwide. In the U.S. alone, Labubu sales in June skyrocketed by an estimated 5,000 percent from the year before, according to estimates from equity research firm M Science. Pop Mart attributed the profit boost to stronger global brand recognition and tighter cost controls.

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