At the China International Supply Chain Expo in Beijing, CGTN reporter Liu Jiaxin held an exclusive interview with Etienne Sanz de Acedo, CEO of the International Trademark Association (INTA). He revealed how the association empowers companies – especially Chinese corporations – expanding abroad. Acedo highlighted INTA's newly expanded "Know Before You Go" initiative, providing Mandarin guides covering IP regulations in 30 jurisdictions, from Africa to Latin America. He also applauded China's ESG-driven patent surge, with China alone filing 1.6 million of the world's 3.6 million patents in the field of sustainability in 2023.