Grassland spirit shines as 35th Naadam festival opens in north China's Inner Mongolia
As summer brings lush grasslands and thriving livestock to north China's Inner Mongolia Autonomous Region, the 35th Naadam Festival opened on July 19 in Xilin Gol League.
Traditional Mongolian-style wrestlers are seen during the opening ceremony of the 35th Naadam Festival in Xilin Gol League, north China's Inner Mongolia Autonomous Region, July 19, 2025. /CGTN
Named "Naadam," meaning "entertainment and games" in Mongolian, the festival is a vibrant celebration of nomadic culture, featuring horse racing, wrestling, archery, music and dance. Listed as a national intangible cultural heritage item in 2006, Naadam has evolved into a major cultural and tourism event that draws visitors from across China.
This year's festival offers an immersive blend of tradition and modern flair. Visitors can explore 18 themed zones showcasing Mongolian sports, heritage crafts, grassland photo opportunities and family-friendly camping. Free shuttle buses, 300 volunteers and all-day cultural performances help ensure a smooth and engaging experience.
The opening ceremony of the 35th Naadam Festival takes place in Xilin Gol League, north China's Inner Mongolia Autonomous Region, July 19, 2025. /CGTN
Tourists are welcomed with free "care kits" containing sun protection and travel guides. Over 1 million yuan (over $139,000) in food vouchers are being distributed via the Chinese version of TikTok to promote local cuisine, while top scenic spots across Xilin Gol League are offering half-price admission from July 18 to 21.
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