Snoop Dogg joins ownership group of Welsh football club Swansea

Hip-hop superstar Snoop Dogg has become a "co-owner and investor" with Welsh football club Swansea.

The former Premier League side, which currently plays in England's second division, didn't disclose financial details during Thursday's announcement, which placed a spotlight on yet another unheralded team from Wales, after Wrexham's well-documented journey.

"My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City," the American rapper and entertainment icon said in the announcement.

"The story of the club and the area really struck a chord with me," he added. "This is a proud, working class city and club. An underdog that bites back, just like me."

Snoop Dogg, who has more than 88 million Instagram followers, helped launch the team's 2025-26 home jersey last weekend.

Club ownership added: "To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile."

Croatian midfielder Luka Modric, who recently signed with AC Milan after a legendary career with Real Madrid, joined Swansea's ownership group in April.