World Games torchbearer Li Ziqi raises the 'Zhu Meng' torch at relay site

The torch relay for the 2025 World Games officially kicked off in Southwest China's Sichuan Province on July 26.

When the 22nd torchbearer, Li Ziqi, received the torch "Zhu Meng" (Dream of Bamboo), the crowd erupted in cheers. A phenomenon in China's short video scene, Li Ziqi has vividly showcased the country's rich intangible cultural heritage to global audiences through her meticulously crafted videos. She has sparked international interest in traditional Chinese crafts such as Shu embroidery and bamboo weaving. With her unique cultural appeal, she is becoming a powerful force in promoting international cultural exchange and building a strong bridge for traditional Chinese culture to connect with the world.