Since the start of July, China's financial hub, Shanghai, has begun launching a so-called "Shanghai Summer" international consumption season. A wide range of consumption and entertainment activities—such as outdoor music festivals, anime-themed cultural shows, sports games, and lottery draws—is being held at night in shopping malls and commercial areas across the city to boost consumer demand. The nighttime economy, which has also helped revitalize the local commercial property sector, will drive consumption through October.