By continuing to browse our site you agree to our use of cookies, revised Privacy Policy and Terms of Use. You can change your cookie settings through your browser.
CHOOSE YOUR LANGUAGE
CHOOSE YOUR LANGUAGE
互联网新闻信息许可证10120180008
Disinformation report hotline: 010-85061466
China's box office is sizzling this summer with moviegoers' enthusiasm ignited by a slew of new releases. More than 60 new domestic and international films have hit China's theaters, offering audiences a wide range of entertainment choices. Jia Zhendan, Chairman of the Europe China Image Film Festival, shared his insights on the key drivers behind the strong box office surge, and how patriotic films are achieving both commercial success and audience appeal.