Culture
2025.08.14 13:11 GMT+8

Nature is his teammate, and business is his trail

Updated 2025.08.14 13:11 GMT+8
CGTN

Chen Zhenyu didn't just return home – he brought an entire new industry with him. In the hills of Anji, China, he's using trail running, a trendy outdoor sport, to do way more than host races. He's creating a sustainable rural model that combines environmental protection, local business, and youth culture. He has revived old hunting trails, turned abandoned buildings into creative hubs, and made villagers, visitors, and volunteers part of the story. Nature isn't just scenery here; it's a partner. Sports aren't just for fun; they're the engine for rural regeneration. This is not escapism – this is real rural innovation, powered by play.

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