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What it takes to earn trust in cross-border trade: A Saudi's China story

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With a deadline looming and production delayed, Nasir Moussa – a trader based in Guangzhou, south China's Guangdong Province – rushed to the factory and worked through the night with his Chinese partners. His goal: to ensure the shipment would reach Mecca before Eid al-Adha. Even at the cost of losing profit, he never hesitated.

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