China will launch a series of measures to boost consumption and stimulate market vitality, the National Development and Reform Commission (NDRC) said on Friday.

Although some economic indicators fluctuated in July, the overall trend of consumption expansion and investment structure optimization remains unchanged, said Li Chao, spokesperson for the NDRC, at a press conference.

Data showed that China's retail sales of consumer goods rose 3.7 percent year-on-year in July, while the combined growth of goods and services retail sales increased by around 5 percent in the first seven months in 2025. 

"China is already the world's largest market for physical consumption, but there is still significant room for growth in per capita consumption, especially in services," Li said. He added that the NDRC will continue to promote inbound demand and stimulate consumption, proceeding to specify measures and initiatives:

Enhancing employability and income security
Launching large-scale vocational training programs to upgrade workers' skills, with special emphasis on supporting key groups such as college graduates and migrant workers in securing employment. Improving the mechanism for adjusting minimum wage standards to strengthen consumer purchasing power.

Expanding high-quality supply
Steady implementation and extension of the trade-in policy. New policies will be accelerated in areas including debut economy, digital consumption, and "AI + consumption." Differentiated support measures will be introduced to promote service consumption in cultural tourism, sports events, camping, and other emerging sectors.

Improving the consumer environment
Building trustworthy service consumption brands, and supporting local governments in creating family-oriented and elderly-friendly consumption scenarios.

(Cover via VCG)