2025.09.09 22:11 GMT+8

How Sayram Lake turns its viral moment into a revenue stream

Updated 2025.09.09 22:11 GMT+8
CGTN

All it took was for Chinese TV host Sa Beining to proclaim that "if you haven't been to Sayram Lake, you haven't lived," and tourists flocked to the alpine lake in China's Xinjiang. Now nearby enterprises are riding on the slipstream of the beauty spot's rise to fame. Just an hour's drive away is Wenquan County, which is home to 147 hot springs, where visitors can indulge in wellness experiences that nourish both the body and the mind. Follow CGTN Reporter Zhu Zhu to see how the Sayram Lake surroundings are developing an economic model that turns viral fame into a sustainable tourism!

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