The 25th China International Fair for Investment and Trade (CIFIT) opened Monday in the city of Xiamen, southeast China's Fujian Province, attracting visitors from over 120 countries and regions. In an interview with China Media Group, Vice President of Unilever Zeng Xiwen highlighted China's vast market, strong innovation capacity, and stable policies, saying companies need to compete like "marathon runners" – committed to long-term growth and deeper engagement in the Chinese market.