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Australia, as the guest country of honor at this year's China International Fair for Trade in Services (CIFTIS) in Beijing, is leading its largest-ever delegation to the event, with nearly 60 Australian organizations and companies exhibiting. In an interview with CGTN's Shen Shiwei, Vaughn Barber, chair of the China-Australia Chamber of Commerce, emphasized that strong branding, effective communication with partners and local governments, and a quick response to changes in customer needs and the market can help Australian businesses remain competitive in China.