Tea expo unveils festival delights, boosts rural revitalization

The 19th Beijing International Tea and Tea Ceremony Exhibition, held from September 12 to 15, emerged as a multifaceted event primarily focused on offering gift options for the upcoming Mid-Autumn Festival, which falls on October 6 this year.

According to the event organizers, the exhibitors meticulously prepared a diverse array of Mid-Autumn Festival-themed products. Beyond traditional tea leaves and tea utensils, they innovatively introduced tea-flavored mooncakes, matcha cakes and other distinctive tea snacks. This creative fusion deeply integrated tea culture with Mid-Autumn dietary traditions, offering consumers a comprehensive shopping experience that combined both tasting and purchasing.

While also serving as a powerful platform to display remarkable achievements in rural revitalization and local tourism promotion, the expo organized multiple brand promotion sessions for tea.

For instance, a local official from Anshun in southwest China's Guizhou Province demonstrated how historically famous local teas have been revitalized through technological innovation. This initiative has injected new vitality into an old tea-producing region.

Local agricultural bureau leaders also utilized the expo's platform to further promote tourism, recognizing the potential synergies between the tea industry and tourism in driving local economic growth.