Hetian jade was once famous across China, yet local carving talent was scarce, making it difficult to turn natural treasures into value. Today, a new generation of jade carving masters is making Hetian their home.

To learn about how raw stone becomes fine jewelry, we meet one of them – Master Nie Zixiang – and find out why so many young jade artists are choosing to build their future in Xinjiang's city of Hetian – the place where jade has long been celebrated.