Rush orders of matcha mooncakes in Jiangkou

As China's Mid-Autumn Festival – a traditional holiday for family reunions often celebrated with mooncakes – draws near, matcha mooncakes from Jiangkou County in Guizhou Province have proved a major hit with consumers. Jiangkou County's famous high-quality matcha is the perfect filling for mooncakes, and their fresh taste and healthy reputation have led to a huge jump in orders.  

In recent weeks, mooncake makers in Jiangkou have been working at full speed to keep up with demand. They have been rushing to make a range of new matcha flavored mooncakes to prepare for the peak sales season ahead of the festival.

And it's not just big factories that are busy. Many smaller local bakeries specializing in handmade mooncakes in Jiangkou are also having a busy production season.  

One local company has introduced six new mooncake flavors, including a matcha Gastrodia elata ham mooncake and a cherry snow drunken rosy cranberry cake. Gastrodia elata, a root used in traditional Chinese cuisine, is known for its unique flavor. The company has also updated the packaging of its mooncake gift boxes to suit different consumer needs. Currently, total orders for these mooncakes amount to around 4 million units, valued at $700,000. These products are mainly sold in major cities like Hong Kong, Beijing, Shanghai, and Guiyang.