As China's National Day and Mid-Autumn Festival holidays travel boom approaches, South Korea has rolled out a pilot visa-free entry program for Chinese tourists, its largest source of visitors, starting September 29. Yohan Park, managing vice president at the China regional headquarters of Korean Air, said in an interview with CGTN Digital reporter Shen Shiwei that the move will boost visitor numbers in the short term and enhance the competitiveness of tourism infrastructure in the long run.

"To the Chinese people, I would like to say, 'We hope you experience the warm hospitality and K-culture in Korea.' And to the Korean people, I would like to say, 'China is close and surprisingly new. We hope you experience it by yourself,'" Park said.