A transformative shift is happening at Elephant Forest Phitsanulok in Thailand. No more rides or shows, just five female elephants roaming freely across 1.44 kilometers of protected forest.

Si-bua, a 50-year-old elephant scarred by logging, has gone from silent to playful, becoming a "wild teacher" for visitors interested in learning about elephants.

With the support of World Animal Protection, the sanctuary focuses on elephant welfare, providing tailored care for elephants like Si-bua.

Visitors now witness elephants living naturally, guided by mahouts who are now caregivers, not controllers. This model proves that ethical tourism can support both animal welfare and sustainable income.

"We've proven animal welfare and stable income can go hand in hand," says Roatchana Sungthong, the organization's Thailand chief.

With over 13 camps utilizing this model, it has become a living tribute to the spirit of World Animal Day on October 4. 

(Video footage provided by World Animal Protection)