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In China, there's a rise in what's been dubbed as "emotional consumption." From perfumes and green plants to trendy collectables like Labubu, products that promise stress relief and companionship are winning over younger consumers. For many young people, such spending is seen as a way of "buying happiness." The market now stretches from cultural products to wellness services, from delicate sensory experiences to virtual escapes. Together, they form a layered consumer ecosystem built around emotion.