CMG launches 2026 brand powerhouse initiative in Beijing

China Media Group (CMG) launched its 2026 "Brand Strengthening China Project" initiative on Friday in Beijing, showcasing a series of creative and innovative projects.

CMG President Shen Haixiong said that brands are an important symbol of a nation's soft power and a reflection of high-quality development. As the world's largest and most comprehensive international media organization, CMG serves as a key window for showcasing Chinese brands to the world, he noted.

Shen emphasized that 2026 marks the first year of China's 15th Five-Year Plan (2026–2030) and the beginning of the brand development phase outlined in the "Outline for Building a Quality Powerhouse." The joint initiative represents concrete action by CMG and its partners to advance the nation's brand-building strategy during this period.

He added that CMG will continue to drive consumption upgrades, support rural revitalization and amplify China's voice through brand initiatives, helping more Chinese brands gain global recognition. CMG hopes to work hand in hand with partners from all sectors to open a new chapter in building China into a brand powerhouse.