2025 FIBA 3x3 Deqing: Catalyzing growth in the Asian sports market

The FIBA 3x3 World Tour 2025 was held from October 11 to 12 in Deqing County, east China's Zhejiang Province. The inclusion of Deqing as a new stop was a strategic maneuver to penetrate emerging Asian markets.

The event featured 14 top-tier squads from countries, including China, Serbia, France, and Germany, competing for the championship trophy. The participation of the world-number-one Ub team and the Toulouse team, composed of French Olympic silver-medalists, added to the tournament's prestige. The home-based Chongming and Shanghai teams contributed to the local enthusiasm and market potential.

The quarterfinals saw the Chongming team's valiant effort against the London team. Despite Wu Xingrui's heroic long-range shot, the London team's stable performance secured the win. The other quarterfinal matches also had their own strategic implications, with the Riffa team's dominance over the Toulouse team and the Liman team's victory over the Marbella team.

The semifinals were full of surprises, with the London team's upset of the Ub team. The Liman team's victory over the Riffa team was a result of effective teamwork and offensive strategies.

After intense competition, the game reached its climax on the evening of October 12th with the championship battle between London and Liman. The London team's outside shooting and the Liman team's inside attacks created a thrilling finale. And London finally climbed the summit, capturing their first-ever title with a gritty 21-18 win.

The tournament attracted tens of thousands of spectators and reached hundreds of millions of fans worldwide through global broadcasts, further amplifying the growing influence of 3x3 basketball in Asia and around the globe. By integrating local cultural elements, such as the local food festival and cultural performances, Deqing also promoted the interaction between sports and tourism.