The 10th China International Copyright Expo (CICE) and the 2025 International Copyright Forum, hosted by the National Copyright Administration of China (NCAC) and the World Intellectual Property Organization, opened on Thursday in east China's Qingdao City, Shandong Province. 

In recent years, China has focused on advancing the digitalization and intellectualization of copyright-related work, comprehensively enhancing the creation, utilization, protection, management and service of copyright. Efforts have been made to deepen the integration of copyright elements with emerging fields and technologies such as artificial intelligence and big data, as well as with cultural formats, driving new strides in the high-quality development of the copyright industry.

Zhou Yaping, vice chairman and director general of the China Audio-Video Copyright Association, said that while the copyrightability of AI-generated content remains controversial globally, artists should embrace AI as a creative tool to advance "human-machine collaboration." He emphasized that this approach would foster more diverse and innovative works, thereby enriching the cultural market. Warning that coordinated copyright actions by market entities could distort licensing mechanisms and stifle competition, Zhou also emphasized the role of collective management organizations in upholding antitrust principles.

For the first time, the "Local Copyright Success Stories" initiative selected 10 exemplary cases, vividly illustrating the dynamic growth of China's copyright sector. These stories not only highlight the unique value of copyright in incentivizing innovation, promoting development and enriching culture but also provide narrative support for the formulation of international rules.

The event also highlighted that globally acclaimed works, such as the Chinese AAA video game "Black Myth: Wukong," the animated film "Ne Zha 2," and the trendy IP Labubu, reflect the increasing international recognition of Chinese creative and innovative products, which fully demonstrates the flourishing landscape of China's cultural and creative industries.

Yan Bo, head of copyright operations of China Media Group, proposed a "trusted transaction" mechanism to optimize royalty distribution and protect creators' rights.

Eugeniu Rusu, director general of the State Agency on Intellectual Property of the Republic of Moldova, said that his country was committed to learning from China's advanced practices in copyright protection and management systems. Rusu emphasized that actively embracing new developments was crucial for national progress. He expressed Moldova's interest in deepening exchanges and cooperation with China in the field of intellectual property to foster the development of its own innovation ecosystem.

As the most influential copyright industry event in the country, it serves as a vital platform for international copyright trade and exchange, facilitating the application of copyright achievements worldwide.