The China Toy and Juvenile Products Association's (CTJPA) Four Expos kicked off on October 15 in Shanghai as part of the broader China Toy Expo. The four expos (CTE, CLE, CKE, and CPE) showcased the flourishing licensing market, featuring over 2,600 officially licensed global intellectual property (IP) resources, including Disney, Pokemon, and Ultraman. 

CLE, the China Licensing Expo, saw a 65 percent surge in international exhibitors, underscoring its pivotal role in linking cultural creativity with consumer goods. This huge event demonstrates how IP collaboration, from crossovers to digital marketing, is driving unprecedented growth and innovation across the entire toy and juvenile products ecosystem.