China
2025.10.21 08:50 GMT+8

China's New Drive | Gen Z Breathes New Life Into Fireworks

Updated 2025.10.21 08:50 GMT+8
CGTN

Armed with aesthetic instincts, a group of Gen Z entrepreneurs has burst onto the scene in Liuyang, China's ancient "Home of Fireworks", achieving tens of millions of yuan in sales in just two years. After a strong domestic showing, they are now gearing up to tackle international markets. We find out what ignites their passion.

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