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Fridge magnets gain rising popularity among museum goers

CGTN

Small but exquisite fridge magnets are ranking among the most popular cultural and creative products developed by museums in China. Many visitors, especially young people, have gotten used to picking up a fridge magnet as a souvenir, or to add to their collection after visiting cultural institutions.  

A visitor compares a gourd fridge magnet to the original on display at the Henan Museum in Zhengzhou, Henan Province. /IC
A visitor compares a gourd fridge magnet to the original on display at the Henan Museum in Zhengzhou, Henan Province. /IC

A visitor compares a gourd fridge magnet to the original on display at the Henan Museum in Zhengzhou, Henan Province. /IC

Various fridge magnets are seen on sale at a shop in Yangzhou's Geyuan Garden, Jiangsu Province. /VCG
Various fridge magnets are seen on sale at a shop in Yangzhou's Geyuan Garden, Jiangsu Province. /VCG

Various fridge magnets are seen on sale at a shop in Yangzhou's Geyuan Garden, Jiangsu Province. /VCG

A fridge magnet series developed by the Henan Museum became the latest example of this trend. Its design drew inspiration from the Qing Dynasty enamel-inlaid jade gourd in the museum's collection.

A fridge magnet featuring the phoenix coronet of Empress Xiaoduan is on display at the National Museum of China in Beijing. /VCG
A fridge magnet featuring the phoenix coronet of Empress Xiaoduan is on display at the National Museum of China in Beijing. /VCG

A fridge magnet featuring the phoenix coronet of Empress Xiaoduan is on display at the National Museum of China in Beijing. /VCG

A fridge magnet featuring the cauldron ceiling of the Heavenly Palace is displayed at the Beijing Ancient Architecture Museum. /VCG
A fridge magnet featuring the cauldron ceiling of the Heavenly Palace is displayed at the Beijing Ancient Architecture Museum. /VCG

A fridge magnet featuring the cauldron ceiling of the Heavenly Palace is displayed at the Beijing Ancient Architecture Museum. /VCG

Both the National Museum of China and the Beijing Ancient Architecture Museum had previously released their own series of featured refrigerator magnets, which proved a hit with visitors.

With recent advances in technology and craftsmanship, fridge magnets have become more elegant and infused with a wider array of cultural elements.

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