Beyond ACG trailer: Into the world of JX3

How can a Chinese massively multiplayer online role-playing game (MMORPG) that has been running for 16 years allow players to truly become xia (heroes) in a jianghu (virtual martial arts world)? Why did this game's offline event attract over 700,000 visits in just four days? JX3 is more than just a game – it embodies a generation's youth, memories and sense of belonging.

JX3 is one of China's most iconic MMORPGs. Developed and operated by Seasun Games, this blockbuster wuxia (martial arts fantasy) title features a richly immersive virtual world with shifting alliances and poetic ideals. Praised for its deep cultural roots and uniquely warm social fabric, JX3 has fostered one of the most enduring player communities in the Chinese gaming landscape.

On October 30, JX3 launched its latest expansion with new storylines and a new school, the "Wu Xiang Lou" (Shapeless Pavilion). Let's delve into the world of JX3 to explore its community and feel the warmth and emotional resonance of this living, breathing jianghu. 

For more:

Beyond ACG: When a top-tier Chinese wuxia game turns 16

Opera Trails: The echoing harmony of Cantonese Opera

Executive Producer: Zhang Jingwen

Producer: Yang Sha

Director: Xu Chenlu

Videographer: Guo Huakang

Cover photo: Yin Yating and Zhangtao

Special thanks to Gu Mingzhen and Gu Nuanyan