More and more consumers are choosing to buy happiness, and the hustle and bustle at the recently concluded Amazing Toy Show Beijing 2025 was proof of this. This joyful event held at Chaoyang Park saw more than 400 designers and artists gather together to showcase their latest creations, with over 100 pieces making their public debut. Visitors were attracted not only to admire these unique and imaginative products, but also to take them home for their emotional value.