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From herbal teas to vitamins, China's health-conscious movement is gaining momentum. This year's China International Import Expo highlights how this trend is reshaping consumer habits and fueling a booming market. Health is becoming not only trendier but also more social, emerging as a central element of China's new consumer culture. The continuously evolving consumer experiences, rapid technological advancements and increasingly diverse demographic needs are all set to unlock the enormous potential of the health and wellness market.