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Global brands bet on China: CIIE serves as launchpad for investment

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Global business leaders gathered at the 8th China International Import Expo (CIIE) reaffirmed their long-term commitment to the Chinese market. Nicolas Hieronimus, CEO of L'Oréal Group, said he is committed to investing in China for the next 100 years. CIIE is showcasing 461 new products, technologies, and services, with executives from companies like GE Healthcare and air-purification tech company IQAir choosing the event as their preferred platform to launch new solutions. This collective confidence emphasizes China's evolving role as both a key innovation testing ground and a growth engine for international business.

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