2025.11.11 13:33 GMT+8

Unlocking youth vitality: The trendy toy playbook

Updated 2025.11.11 13:33 GMT+8
CGTN

ACG culture, cat cafes, trendy toys... China's "emotional economy" is fueling young consumers' enthusiasm. As spending shifts from "function" to "feeling," are young Chinese rewriting the rules of the market? CGTN host Xu Qinduo and former chair of the British Chamber of Commerce in China Clare Pearson visit TOP TOY Global Flagship Store and Shanghai No. 1 Department Store to explore the logic behind emotional consumption and the new forces transforming China's consumer market.

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