In Linyi County, north China's Shanxi Province, the persimmon harvest is in full swing and online sales are booming, quickly becoming a key marketing channel. Farmers are taking their orchards online, livestreaming the picking and tasting process to attract shoppers in real time. The e-commerce base has also boosted packaging and logistics and extended the industrial chain, transforming the humble "small sweet persimmon” into a thriving "big industry."