Recording for another season of the TV show "Solo Comedy" began recently, with its venue in Shanghai becoming a trendy spot for people to visit and take photos there.

What's more? Audience members can witness the recording process with a fresh cup of Pixian broad bean paste-infused coffee made by a barista at the venue. The broad bean paste adds a famous Sichuan flavor, a nod at the Sichuan roots of "Solo Comedy."

"Theater, as a core place for audience consumption, not only serves as a stage for cultural and entertainment shows but also plays a crucial role in social activities. By taking advantage of the opportunity to record and broadcast 'Solo Comedy' at Shanghai No.1 Department Store, we've successfully established a business model characterized by in-depth, cross-sector collaboration, bridging the realms of theater, commerce, media and culinary culture," said Zhao Bin, a chief designer of the show.  

This September, nine government departments – including China's Ministry of Commerce and its Ministry of Culture and Tourism – jointly issued a series of measures that support eligible regions in driving in-person scenario innovation through the online popularity of high-quality performing art shows, animation, games, film and television works, and more.