Editor's Note: CGTN launches a new series called BizFocus, where anchors and reporters explore the most vibrant business sectors and events in China. Through in-depth interviews with industry experts and on-the-ground coverage, we bring you the latest developments and trends in various business sectors.

Beyond its famous beaches, Hainan is brewing a quiet coffee revolution. In Xinglong, the birthplace of China's first coffee factory, farmers are learning advanced techniques while innovative auction platforms connect their beans directly to global markets. Leveraging Hainan's Free Trade Port policies, local companies are transforming the tropical crop into a thriving million-dollar industry that's reshaping rural livelihoods. CGTN's Lincoln Humphries finds out more.