China Media Group released its broadcasting plan for the multimedia coverage of the 2026 Milano Cortina Winter Olympics.

The group established an integrated broadcasting matrix across three sports TV channels, new media platforms, and radio frequencies, achieving the widest coverage, the most significant number of events, and the broadest user reach. Studios were set up at the Milan Cathedral and the Livigno snow sports venue, perfectly blending Italy's rich cultural heritage with the passion of winter sports. Sports shows provided in-depth coverage of real-time event updates and athlete highlights.

China Media Group signed a long-term copyright agreement with the International Olympic Committee for the Olympic Games from 2026 to 2032, officially becoming the exclusive Olympic broadcaster in the Chinese mainland and Macao SAR for the new cycle. As the authorized broadcaster for the 2026 Milan-Cortina Winter Olympics, China Media Group deeply integrated cutting-edge technologies, including AI and 8K ultra-high-definition broadcasting, into event coverage and signal production, delivering an unforgettable Olympic experience.