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BizFocus Ep.135: How a $1 lemon drink powers a billion-dollar business
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Editor's Note: CGTN launches a new series called BizFocus, where anchors and reporters explore the most vibrant business sectors and events in China. Through in-depth interviews with industry experts and on-the-ground coverage, we bring you the latest developments and trends in various business sectors.
In recent years, the popularity of tea beverages has boomed worldwide. China is not just a major consumer market for these drinks, but also the birthplace of many new tea shop brands, including Hey Tea, Mixue Bingcheng and Nai-snow. More importantly, some of these Chinese companies have managed to price their coffee, bubble tea, or fresh-fruit drinks at one or two US dollars per cup, despite rising costs - and while raking in big profits. So how do they do it? Vivienne Nunis followed the supply chain of one company that originated in Central China to find out.
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Copyright © 2023 CGTN. 京ICP备16065310号
Disinformation report hotline: 010-85061466
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Copyright © 2023 CGTN. 京ICP备16065310号
Disinformation report hotline: 010-85061466