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INVESTING IN JOY: Inside China's new emotional economy

CGTN

 , Updated 18:55, 30-Nov-2025
06:28

Today's young Chinese generation are driving a new "emotional economy," spending not just on necessities but on feelings. From trendy toys that offer joy and community, to serene scents that provide a moment of peace – they are investing in personal well-being, reshaping the consumer landscape.

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