Min Rui is a special commentator on cultural affairs for CGTN. The article reflects the author's opinions and not necessarily those of CGTN.

With 2.13 billion yuan ($302 million) in ticket sales as of December 3, "Zootopia 2" has outperformed its North American box office in China, showcasing how openness and thoughtful localization can create genuine win-win results.

In recent years, Hollywood blockbusters have struggled in China. Since "Avengers: Endgame," few imported films have reversed this declining trend. Against the backdrop of China's decision to moderately cut US film imports in April, Zootopia 2 not only gained access to the Chinese market but also emerged as a key driver of imported films' box office performance. 

This shows that China's policy adjustments align with market dynamics, and the market itself boasts robust vitality.

The first "Zootopia" film earned over 1.54 billion yuan ($218 million) in China with a rating of 9.3 out of 10 on Chinese review platform Douban. The title was widely regarded as one of the most appealing Western animations with Chinese audiences. And the opening of the world's first Zootopia-theme area at Shanghai Disney Resort further strengthened the IP's local impact.

Disney also implemented precise localization strategies for "Zootopia 2," including Gary De'Snake and Year of the Snake-themed marketing, co-produced ink-wash animation shorts created with the Shanghai Animation Film Studio, and partnerships with over 70 domestic brands for merchandising. 

These efforts led the sequel to break China's import-animation pre-sale records and take the lead globally in repeat-viewing rates and box-office share.

Equally important, Chinese audiences connected with the film's themes of love and inclusion. The urban utopia depicted in the film resonated with people from cities like Beijing, Shanghai, Guangzhou and Shenzhen – environments that are fast-paced, diverse and competitive, yet underpinned by a societal belief in upward mobility.

Despite complaints about "neijuan," or literally involution, and self-deprecating humor about being "workhorses," Chinese people still value hard work and personal effort as pathways to success. This alignment of values not only amplified the film's emotional resonance, but also enriched the way audiences connected with the lead character Judy Hopps.

When global creators genuinely engage with Chinese audiences, they gain recognition that reaches far beyond any single market. The success of "Zootopia 2" shows the scale and vitality of the Chinese film market. 

With strong demand for quality storytelling, China continues to attract top studios and deepen international collaboration. A dynamic, open and opportunity-rich Chinese market remains a powerful driver of shared growth in global cinema.

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