What does ice cream flavored with soy sauce taste like? In a city renowned for its ever-evolving culinary landscape, Shanghai has once again surprised culinary fans with a truly unconventional creation – soy sauce-flavored ice cream. This unique dessert is part of a new, intriguing set of afternoon tea desserts, which also includes soy sauce-flavored milk tea and cookies.

The afternoon tea dessert set is being offered inside the No. 1 Department Store in Shanghai, where the TV show "Solo Comedy" is currently recording, abuzz with excitement.

The wonderful mix of comedy performances and afternoon tea – many tinged with soy sauce – has drawn a throng of internet celebrities and mall customers, all eager to experience it first-hand for themselves.

This innovative approach has created a closed loop, where audiences watch unaired shows while tasting new ranges of flavored products, transforming traditional cultural symbols from static displays into dynamic experiences.

In collaboration with a century-old intangible cultural heritage brand Xianshi Soy Sauce from Luzhou City in southwest China's Sichuan Province, this event represents a youthful dialogue between intangible cultural heritage and avant-garde comedy, in another exploration of combining culture, commerce, and tourism by a TV show.

The traditional soy sauce brewing craft of Xianshi town in Luzhou has a long history and was included in China's representative list of national intangible cultural heritage in 2014.