Culture
2025.12.14 15:19 GMT+8

Branding embroidery heritage for the global stage

Updated 2025.12.14 15:19 GMT+8
CGTN

As the founder of the brand "CHINAYI," Shamayoyo is an architect that connects tradition with commerce. She skillfully transforms traditional Yi embroidery and silverwork into desirable cultural products through modern branding and design. Her vision is to make every piece a window into the Yi narrative, ensuring ancient artistry finds new vitality in the global marketplace.

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