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Orders snowball at Yiwu market amid global winter sports boom

CGTN

A foreign buyer tries on a pair of ski goggles at the Yiwu International Trade Market in east China's Zhejiang Province on December 13, 2025. /VCG
A foreign buyer tries on a pair of ski goggles at the Yiwu International Trade Market in east China's Zhejiang Province on December 13, 2025. /VCG

A foreign buyer tries on a pair of ski goggles at the Yiwu International Trade Market in east China's Zhejiang Province on December 13, 2025. /VCG

Foreign buyers select snowboards at the Yiwu International Trade Market in east China's Zhejiang Province on December 13, 2025. /VCG
Foreign buyers select snowboards at the Yiwu International Trade Market in east China's Zhejiang Province on December 13, 2025. /VCG

Foreign buyers select snowboards at the Yiwu International Trade Market in east China's Zhejiang Province on December 13, 2025. /VCG

A range of ski goggles are seen on display at the Yiwu International Trade Market in east China's Zhejiang Province on December 13, 2025. /VCG
A range of ski goggles are seen on display at the Yiwu International Trade Market in east China's Zhejiang Province on December 13, 2025. /VCG

A range of ski goggles are seen on display at the Yiwu International Trade Market in east China's Zhejiang Province on December 13, 2025. /VCG

Shoppers visit the Yiwu International Trade Market in east China's Zhejiang Province on December 13, 2025. /VCG
Shoppers visit the Yiwu International Trade Market in east China's Zhejiang Province on December 13, 2025. /VCG

Shoppers visit the Yiwu International Trade Market in east China's Zhejiang Province on December 13, 2025. /VCG

With the increasing popularity of ice and snow sports in the northern hemisphere, the Yiwu International Trade Market in east China's Zhejiang Province is seeing a boom in orders for winter sports products like ski goggles and snowboards. As well as its online stores, the world's largest wholesale market for small commodities is attracting many overseas buyers to come to negotiate bulk purchases.

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