CMG gallops into Year of the Horse with 2026 Spring Festival Gala collector's line

The Year of the Horse gallops into view, and the symbolism couldn't be more fitting. The horse represents a free spirit, channeling raw power into graceful, unstoppable motion.

Expressing this essence, China Media Group (CMG) unveiled on Thursday, December 18, the official mascots for the 2026 Spring Festival Gala – a set of four majestic horses – along with a range of collector's items.

Charging ahead under the theme "Galloping Steed, Onward Unstoppable," the mascots, named Qiqi, Jiji, Chichi and Chengcheng, embody the nation's journey towards a new Chinese miracle.

Three of the mascot designs draw inspiration from iconic horse figures appearing in art across Chinese history, specifically from the Western Zhou Dynasty (1046-771 BC), and the Han (202 BC-220 AD) and Tang (618-907) dynasties. The fourth is modeled on Przewalski's horse, the world's only surviving species of truly wild horse. Together, they blend Chinese cultural heritage with a dynamic spirit of innovation.