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A cultural and creative store featuring the 2026 CMG Spring Festival Gala mascots for the Year of the Horse welcomes passengers at Gangxiabei Metro Station in Shenzhen, Guangdong Province, on December 27, 2025. /VCG
A cultural and creative store featuring the 2026 CMG Spring Festival Gala mascots for the Year of the Horse welcomes passengers at Gangxiabei Metro Station in Shenzhen, Guangdong Province, on December 27, 2025. /VCG
A cultural and creative store featuring the 2026 CMG Spring Festival Gala mascots for the Year of the Horse welcomes passengers at Gangxiabei Metro Station in Shenzhen, Guangdong Province, on December 27, 2025. /VCG
A cultural and creative store featuring the 2026 CMG Spring Festival Gala mascots for the Year of the Horse welcomes passengers at Gangxiabei Metro Station in Shenzhen, Guangdong Province, on December 27, 2025. /VCG
A cultural and creative store featuring the 2026 CMG Spring Festival Gala mascots for the Year of the Horse welcomes passengers at Gangxiabei Metro Station in Shenzhen, Guangdong Province, on December 27, 2025. /VCG
A cultural and creative store featuring the 2026 CMG Spring Festival Gala mascots for the Year of the Horse opened on December 27 to welcome passengers at Gangxiabei Metro Station in Shenzhen, Guangdong Province. More than just a retail space, it acts as a physical bridge between the nation's most-watched TV event and the public. By offering themed products and immersive installations in a daily commute space, it makes the Gala's symbolic "New Year warmth" tangible, allowing the celebration to weave into the city's everyday life.