"Chinese Poetry Competition," a long-running cultural television program produced by China Media Group (CMG), launched its 10th season on December 28. Centered on classical Chinese poetry, the show has been on air for a decade and has built up a large national audience.

Since its debut, the program has focused on more than reciting poems. Contestants answer questions and discuss the meaning and background of the works, helping viewers better understand the historical context and emotions behind classical poetry. This format has made the show approachable for audiences beyond academic or literary circles.

One of the highlights of Season 10 is the variety of its contestants. This year's participants include university students, firefighters, tourism planners, and farmers, reflecting a wide range of professional and social backgrounds.

The new season also brings changes to its visual presentation. Updated lighting and digital effects are used to enhance the stage design. For the first time, the program uses AI to present animated characters, depicting everyday life in ancient scenes from classical poetry. The moving figures appear in scenes such as night markets, adding a sense of lived experience to the stage.

As it enters its 10th season, the program remains a celebration of classical poetry and the enduring appeal of China’s literary heritage.