China launches campaign to curb abusive use of AI-altered videos

China's National Radio and Television Administration (NRTA) will launch a nationwide, month-long special campaign starting January 1, 2026, to address the spread of improperly altered "AI mashup" videos.

With the rapid development of generative artificial intelligence (AI), some online accounts have misused AI tools to radically distort, parody, or vulgarize classic films, TV dramas and animated works, triggering public concern.

The campaign will focus on removing AI-altered videos based on TV productions drawn from the Four Great Classical Novels, historical and revolutionary themes, and portrayals of heroes and role models. Targeted content includes videos that seriously deviate from the original spirit and character portrayals, promote violence, sensationalism, or vulgarity, convey distorted values, or undermine public morality. Authorities will also address prominent cases of misappropriation or distortion of Chinese culture that lead to misconceptions about history, cultural symbols and national identity. In addition, so-called "cult-style" animations generated by altering children's beloved cartoon characters will be cleared.

After the campaign, the NRTA said it will review the results and further develop long-term governance measures to improve mechanisms and ensure sustained and normalized regulation.