Name: A Danish fairy tale: 33 years of commitment in China
Uploaded: 2026-01-01T14:20:12+08:00
Duration: 1 min 25 s
Description: From starting out in 1990s Shanghai to becoming the first chairman of the Danish Chamber of Commerce in China, Simon Lichtenberg's 33-year journey mirrors China's opening-up era. Today, he runs a furniture business – and even received a personal reply

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01:26

From starting out in 1990s Shanghai to becoming the first chairman of the Danish Chamber of Commerce in China, Simon Lichtenberg's 33-year journey mirrors China's opening-up era. Today, he runs a furniture business – and even received a personal reply from President Xi Jinping.

As 2025 marks 75 years of China-Denmark relations, he reflects on a life spent bridging cultures: a Danish fairy tale in China and a story of responsibility.

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