From starting out in 1990s Shanghai to becoming the first chairman of the Danish Chamber of Commerce in China, Simon Lichtenberg's 33-year journey mirrors China's opening-up era. Today, he runs a furniture business – and even received a personal reply from President Xi Jinping.

As 2025 marks 75 years of China-Denmark relations, he reflects on a life spent bridging cultures: a Danish fairy tale in China and a story of responsibility.