Editor's Note: CGTN launches a new series called BizFocus, where anchors and reporters explore the most vibrant business sectors and events in China. Through in-depth interviews with industry experts and on-the-ground coverage, we bring you the latest developments and trends in various business sectors.

A new generation of Chinese brands is storming global shopping streets. Their weapon is not price, but culture, design, and technology. In this episode of BizFocus, we take you to Beijing, New York, and Munich to uncover how these brands are winning over the world.