At the Jizhou International Ski Resort in north China's Tianjin, visitor numbers surged during the New Year holiday. To accommodate demand, the resort has opened 11 ski runs, added new snow-making equipment, upgraded its inventory to offer over 5,000 sets of ski gear, and deployed over 200 professional instructors.

To meet visitors' needs, the resort also offered two free public classes each day to help beginners master the basic skills and safety knowledge. Shuttle bus services have been expanded between nearby hotels and the resort, providing seamless transportation for guests.

Hotels in the surrounding area have also benefited from the rising popularity of ice and snow tourism.